Iconic Images of Gaucho Life
138. MOLINA CAMPOS, Florencio. 5 calendars with vivid chromolithograph illustrations by Molina Campos, each with headline: Alpargatas. Buenos Aires: Sociedad Anónima Fábrica Argentina de Alpargatas, 1940-1944. Each calendar is 12 leaves with 1 color illustration per leaf (60 prints), each approximately 35 x 35.7 cm. Each calendar with stiff lower board and string tie. Light wear, generally fine, particularly given the fragile format and the ephemeral nature of calendars.
First printing. These calendars, issued by a company that manufactured alpargatas (rope-soled or canvas sandals), are decorated with wildly humorous illustrations, many of which are darkly undertoned and poignant. Subjects are traditional gaucho and cattle country imagery in Argentina, by noted Argentine artist Florencio Molina Campos (1891-1959). During his childhood he spent summers at the family’s estancia in Tuyú, General Madariaga, and witnessed the last gauchos and the transformation of the free pampas into rodeo camps and agricultural lands. From an early age he showed an interest and aptitude for drawing and became interested in the habits of his beloved “paisanos”; this early association with rural life allowed him to develop his sagacious, humorous, and sympathetic style. As an adult he built his Los Estribos Ranch in Moreno, Buenos Aires Province. In 1942 he exhibited at the Modern Art Museum of San Francisco and elsewhere in the United States and between 1944 and 1958 a Minneapolis enterprise hired him to illustrate their calendars. ($250-500)
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