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148. [PUNITIVE EXPEDITION].  AMERICAN RED CROSS.  Broadside commencing:  American Red Cross [red cross] Directions for Shipping Supplies to Troops on Mexican Border... [signed in print at end]: Arthur Murray, Major General, U.S. Army (Ret.), Acting Chairman. Washington, D.C.:  Press of Gibson Bros., n.d. [1916].  Folio broadside (59 x 36 cm) printed in red and black.  Creased where formerly folded, minor repair to one fold, otherwise fine.

     This broadside was issued after Pancho Villa’s March 9, 1916, raid on Columbus, New Mexico, which provoked President Woodrow Wilson to send General John J. Pershing with six thousand troops to try to capture Villa (Doroteo Arango Arámbula, 1878-1923).  Known as the Punitive Expedition, it eventually failed miserably.  This broadside calls for citizens to donate and send supplies, such as reading matter, games, pipes, tobacco, cigarettes, chewing gum, “instantaneous” coffee, chocolate, surgical dressings, hospital supplies, pajamas, etc.  Nine supply districts are noted, from Brooklyn to El Paso. This was a relatively early mission of the Red Cross, which was founded in 1914 as a relief effort in World War I.   ($250-500)

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