Extreme Boosterism

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537. [TEXAS]. ALAMO BOOK PUBLISHING COMPANY. Book of the Alamo: A Guide for Travelers. San Antonio: Alamo Book Publishing Company, 626 Main Ave., [1907]. Vol. 1, No. 1 (December 1907). [2], [1] 2-140, [4, ads] pp., numerous text illustrations (mostly photographic, including many Texas cities), railroad maps, and ads. 8vo (19.2 x 13.6 cm), original pictorial wrappers (upper wrapper with color illustration of a cowgirl enthusiastically riding a horse against the backdrop of the hills and plains and the Alamo, entitled: The Bell of the Texas Plains). Upper wrapper with minimal chipping, spine chipped at extremities with slight losses, lower wrap a little abraded (slight loss of a few letters), interior very fine. Remains of original mailing envelope with illustration of Alamo laid in. A rare survival.

     First edition. Only a few scattered issues are recorded in OCLC, the latest of which is Vol. I, No. 7 (June 1908). The publication touts itself as “The Only Official Railway and Hotel Guide in Texas,” but it is also an example of extreme boosterism. The cover predicts: “5,000,000 Population for Texas 1910.” The guide covers most major Texas cities and includes a chapter on Coahuila. Populations for all Texas communities are given with extensive listings of hotels and other business establishments, along with railroad depots, long-distance telephone stations, express offices, etc. The work actually amounts to a directory of Texas, and the ads are very informative. At pp. 34-38 is a “Historical Sketch of the Battle of the Alamo” accompanied by a photograph of the restored Alamo. The missions receive similar coverage.


Sold. Hammer: $450.00; Price Realized: $551.25.

Auction 23 Abstracts

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