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West San Antonio Street. Three yea rs later hi introduction to arti st Tom Lea

renewed his in piration a a des igner. Thi wa fir t ev idenced in the

Notebook of

N ancy Lea



here in ), a commemo rative vo lume conta ining writings of Tom'

late wife. The colla boration between a rti st and printer continued with vary ing de–

gree of intensity for the next three decades.


r 929,

while employed at the El Paso a h and Door Company, H ertzog had

jo ined the El Pa o Rota r y Club, a nd he neve r mi ssed a n opportuni ty to promote qua l–

ity printing among hi fe ll ow Rota ri ans. When he entered into bu inc fo r him elf



these same people became the customer who usta ined him through the

wo rst pa rt of the depre ion. By


Hertzog' work had come to the attention of

ta nley Marcus of Dalla , fo under a nd p re ident of the Book Club of Texas. Ma rcu

was we ll connected to that town ' leading bibliophile , mo t of whom were ha bitues

of Eli za beth Ann McMurray' book sto re at




ommerce Street. T hese incl uded

Ramon Adams, verett DeGolyer, Walace Hawkin s, and Bob Mose ley, to name onl y

a few. These same individua ls were a l o upporti ve of the Texas State Histo ri a l

Assoc iati on and attended the orga ni zati on's annua l meetings in Austin when they

could. In


the A ociati on publi hed Ma rtin chwettman's

Santa Rita



herein ), a n account of the fab ulous west Texas o il di covery that so richl y benefited

the Uni ve rsity of Texas Sy tem. This pro ject had been underway since



chwettman was one of Wa lter Webb's graduate student , but it had been sidetracked

by a threatened law uit. Tom Lea fo und time apa rt from hi work as a Wo rld Wa r II

artist-corre pondent for Time-Life publicati on to p rov ide ten pen-and -ink drawings

fo r the book.

anta Rita

genera ted con idera ble exc itement among T.S.H.A. mem–

ber , including the McMurray Book Store rowd.

H ertzog wa invited to the A ociation's


a nnua l meeting in Austin , and , a l–

though the program wa filled, a way wa found - in those more improvisati ona l

days- to accommodate a thirty-minute pre entati on on the finer points of book–

making. Using example from hi own experience, he held the a udi ence enthralled

and made for himsel f a ho t of new friend and suppo rters. O ne of those wa



Evett Ha ley of anyon, whose sto ry of ha rl es chreiner the Kerr–

ville merchant was about to be published by the Assoc iati on. a ley insisted that

H ertzog should be the des igner. And he was. Another new fri end was an Ma rco

bookseller Dudley R. Dobie, who impres ed Hertzog w ith hi s knowledge of rare

Texana. Do bie had known of ertzog since


8 through his cou in


Fra nk Do bie'

connecti on with Tom Lea . Dudley had become a full-time dea ler in


a fter a bout

of choo lteaching. Before hi s demise in


he was the acknowl edged dean of Texas

antiquarian bookseller .

ertzog left the meeting with renewed confidence, a nd among hi s new fri end

were the next three pres idents of the Texas tate Historica l A ociation: Dr. Pat Ire–

la nd Nixon of an Antoni o, Ea rl Va nda le of Amarill o, and Dr. Herbert ambrell of

Da llas. In time, an idea took shape in H ertzog' mind. He would offer some of hi

ra riti es fo r sa le thro ugh the good offi ces of Eli za beth Ann McMurray. He would de–

sign, print, a nd ma il a four-page folder carrying her imprint- it would look less of

a se lf-promotio n that way. But McMurray wa otherwi e di tracted at the moment

a nd declined reluctantl y to accept the offer, which was now extended to Dudley

Dobie, who ha rbo red no reserva ti ons. T he li st hit the ma il in May

194 5

and was an

immedi ate uccess. (Pa ul H organ, then a lieutena nt co lonel in the information offi ce

of the Wa r Depa rtment, returned his with a hastily cribbl ed note that all items were