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an not we .fellow craftsmen put ove r the idea that there is no such thing as poor

typography? Let there be poo r printing o r rather typesetting if o ur art must be con–

taminated, bu t let not the word typography be attributed to anything except credit–

a ble and meritor iou compos iti on incorpo rated into fin e printing. Let there be only

one ki nd of typograph y-fine."- a rl Hertzog in "A Plea fo r Distinction" in


Inland Printer